https://pressroom.bjornaxen.se/ Björn Axén - PressRelease https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-launches-a-new-volume-series Björn Axén launches Volume Series, a professionally developed line of hair care products that provide long-lasting volume, fullness and shine from root to tip while caring for and softening hair. The series provides visibly more volume, a thicker appearance, lift at the roots and hydration according to consumer tests. karolina.strand@bjornaxen.se (Karolina Strand) https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-launches-a-new-volume-series Wed, 04 Feb 2026 12:31:59 GMT https://pressroom.bjornaxen.se/posts/pressreleases/introducing-the-new-curl-series-by-bjorn-axen-1 Björn Axén is proud to introduce the new Curl series – a complete haircare and styling routine designed to nourish, define, and enhance all curl types. karolina.strand@bjornaxen.se (Karolina Strand) https://pressroom.bjornaxen.se/posts/pressreleases/introducing-the-new-curl-series-by-bjorn-axen-1 Mon, 04 Aug 2025 06:00:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/lisa-rinna-a-style-chameleon-at-paris-haute-c Lisa Rinna took Paris by storm during Haute Couture Week 2025 in January – not just as a style icon, but as a living fashion installation. With each show, she transformed: from a sophisticated blunt bob with a cape dress at Stéphane Rolland, to a fiery red wig and colorful ensemble at Viktor & Rolf, and then to Marilyn-inspired blonde curls in a tailored pinstripe suit at Jean Paul Gaultier. karolina.strand@bjornaxen.se (Karolina Strand) https://pressroom.bjornaxen.se/posts/pressreleases/lisa-rinna-a-style-chameleon-at-paris-haute-c Fri, 11 Jul 2025 12:53:18 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-x-stephane-rolland-at-paris-coutur In a dazzling fusion of fashion and hair craftsmanship, we extend our creative collaboration with renowned French couture designer Stéphane Rolland for an unforgettable showcase at the Théâtre des Champs-Élysées. karolina.strand@bjornaxen.se (Karolina Strand) https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-x-stephane-rolland-at-paris-coutur Wed, 09 Jul 2025 05:30:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-launches-travel-retail-pop-up-conc Swedish hair care brand Björn Axén is the first partner in a new Travel Retail Popup concept at Oslo Airport, developed by retail agency WorkShop in collaboration with Avinor and Bauer Media. karolina.strand@bjornaxen.se (Karolina Strand) https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-launches-travel-retail-pop-up-conc Thu, 03 Jul 2025 08:44:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/next-level-styling-meet-the-thermocare-straig During spring 2025, Björn Axén Tools will launch two new styling tools, Thermocare Straightener and Nano Hair Dryer, designed to elevate your hair styling routine with efficiency and care. karolina.strand@bjornaxen.se (Karolina Strand) https://pressroom.bjornaxen.se/posts/pressreleases/next-level-styling-meet-the-thermocare-straig Mon, 07 Apr 2025 11:03:33 GMT https://pressroom.bjornaxen.se/posts/pressreleases/introducing-the-new-and-improved-repair-serie In January 2025 Björn Axén are re-launching the bestselling series Repair developed to deeply nourish and instantly restore damaged hair, from the inside and out. karolina.strand@bjornaxen.se (Karolina Strand) https://pressroom.bjornaxen.se/posts/pressreleases/introducing-the-new-and-improved-repair-serie Wed, 15 Jan 2025 14:31:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/introducing-the-volumaster-magic-style-brush In October 2024, Björn Axén Tools will launch two styling tools, designed to make volume styling easier, faster and longer lasting. karolina.strand@bjornaxen.se (Karolina Strand) https://pressroom.bjornaxen.se/posts/pressreleases/introducing-the-volumaster-magic-style-brush Thu, 19 Sep 2024 13:59:34 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-cool-blonde Introducing COOL BLONDE – A hair care range that keeps blonde and gray hair fresh without brassy and yellow tones. karolina.strand@bjornaxen.se (Karolina Strand) https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-cool-blonde Thu, 04 Jul 2024 15:18:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-anti-frizz Introducing ANTI-FRIZZ – a new series from Björn Axén promising to transform frizzy, unruly hair into sleek, manageable, and lustrous hair. karolina.strand@bjornaxen.se (Karolina Strand) https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-anti-frizz Thu, 04 Jul 2024 15:15:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-launches-scalp-series In January 2024, Björn Axén launches the hair care series Scalp with products specially developed to treat and soothe unbalanced and irritated scalp. With the help of their carefully selected ingredients, the products in the series creates optimal conditions for a healthy scalp to offer a comprehensive solution for those who experience problems with an unbalanced and irritated scalp. karolina.strand@bjornaxen.se (Karolina Strand) https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-launches-scalp-series Tue, 09 Jan 2024 16:08:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bon-voy-x-bjorn-axen A collaboration where function meets Scandinavian design and becomes a statement in the bathroom or on the trip. Hairdressing and hair care brand Björn Axén collaborates with BON VOY and has produced an exclusive interpretation of a toiletry bag that houses the conscious traveller's hair care wardrobe. karolina.strand@bjornaxen.se (Karolina Strand) https://pressroom.bjornaxen.se/posts/pressreleases/bon-voy-x-bjorn-axen Mon, 30 Oct 2023 07:00:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-haute-coiffure 30 years ago, the greatest hair artist of our time, Björn Axén, suddenly passed away. Since then, Johan Hellström and Peter Hägelstam have managed his legacy and built an international company with the world as its playing field. 'Björn Axén - haute coiffure' is Johan and Peter's story, written by Susanna Strömquist, about 60 years of passionate business and craftmanship that intertwines into what is Björn Axén today. The anniversary book will be launched on 6 October. karolina.strand@bjornaxen.se (Karolina Strand) https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-haute-coiffure Fri, 29 Sep 2023 15:04:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/join-us-backstage-at-haute-couture-fashion-we For the fourth time in a row Björn Axén teamed up with designer Stéphane Rolland and created the hair for his magnificent show at Opéra Garnier in Paris during the haute couture fashion week in July. https://pressroom.bjornaxen.se/posts/pressreleases/join-us-backstage-at-haute-couture-fashion-we Fri, 18 Aug 2023 09:01:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-lanserar-ny-fargbevarande-harvards Björn Axén lansera nya hårvårdsserien Color Seal. Serien består av fyra produkter som innehåller den innovativa ingrediensen Color Protect Complex och är utformad för att tillgodose behoven hos personer med färgat hår som vill bevara sin hårfärg och glans längre. https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-lanserar-ny-fargbevarande-harvards Fri, 18 Aug 2023 08:19:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-introducerar-the-tubes-stylingprod Björn Axén lanserar nyheten Styling Gel, och samtidigt relanseras två favoriter Universal Styling Cream och Salt Water Gel. Tillsammans utgör dem en komplett stylingtrio som gör det lätt att skapa den trendiga wet looken eller framhäva lockar och textur. https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-introducerar-the-tubes-stylingprod Fri, 18 Aug 2023 08:03:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/salt-water-gel-utsedd-till-arets-stylingprodu Kan du inte åka till Medelhavet så låt Medelhavet komma till dig! Björn Axén Salt Water Gel blev utsedd till Årets Stylingprodukt under 250 kr på Swedish Beauty Awards. En lätt och flexibel styling gel som framhäver hårets form och lockar samt ger håret en fylligare känsla som påminner om när man har badat i saltvatten. https://pressroom.bjornaxen.se/posts/pressreleases/salt-water-gel-utsedd-till-arets-stylingprodu Fri, 21 Apr 2023 13:00:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-lanserar-harvardsserie-med-djupver-1 Skinification-trenden är här för att stanna! I februari 2023 lanserar frisör- och hårvårdsvarumärket Björn Axén serien Moisture. En serie bestående av schampo, balsam, hårinpackning och serum som bland annat innehåller djupverkande och återfuktande hyaluronsyra. https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-lanserar-harvardsserie-med-djupver-1 Tue, 10 Jan 2023 13:00:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-is-launching-moisture-skincare-for The skinification trend is here to stay! The Swedish hairdressing and hair care brand Björn Axén is now launching Moisture. A range of hair care products consisting of shampoo, conditioner, hair mask and serum that contains deep-acting and moisturizing hyaluronic acid. https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-is-launching-moisture-skincare-for Tue, 10 Jan 2023 13:00:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-presenterar-hostens-volymnyheter I höst lanserar det svenska frisör- och hårvårdsvarumärket Björn Axén tre volymgivande nyheter. Den innovativa 2-i-1-produkten Volumizing Dry Shampoo Paste, som innehåller den aktiva ingrediensen Zeolite samt den specialdesignade rundborsten Long Barrel Brush som kommer i två storlekar. https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-presenterar-hostens-volymnyheter Mon, 22 Aug 2022 08:00:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/introducing-this-autumns-volumizing-news The Swedish hairdressing and hair care brand Björn Axén is launching three volumizing news. The innovative 2-in-1 product Volumizing Dry Shampoo Paste, which contains the active ingredient Zeolite and the specially designed Long Barrel Brush, made in two sizes. https://pressroom.bjornaxen.se/posts/pressreleases/introducing-this-autumns-volumizing-news Mon, 22 Aug 2022 08:00:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-lanserar-premiumserien-signature-b När den legendariske grundaren Björn Axén öppnade sin första salong 1963 hade han en vision om att göra professionell hårvård tillgänglig för alla. En vision som fortfarande har stor betydelse för företaget då frisör- och hårvårdsvarumärket nu lanserar sin premiumserie Signature bredare. https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-lanserar-premiumserien-signature-b Thu, 31 Mar 2022 09:00:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-lanserar-sport-harvardsserien-for Björn Axén introducerar Sport, en vårdande och antibakteriell hårvårdsserie särskilt utvecklad för personer med en aktiv livsstil. Serien består av schampo och balsam med uppfriskande doft av pepparmint samt en helt ny typ av gel, en saltvattensgelé som adderar textur och framhäver hårets form. https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-lanserar-sport-harvardsserien-for Sun, 20 Mar 2022 20:32:00 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-launches-sport-hair-care-for-an-ac The Swedish haircare brand Björn Axén is now launching Björn Axén Sport. A new haircare series especially developed for people living an active lifestyle. The series consists of nourishing shampoo and conditioner, as well as a brand-new salt water gel that adds texture to the hair, making it easier to style after showering. https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-launches-sport-hair-care-for-an-ac Sun, 20 Mar 2022 20:30:58 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-celebrates-hair-enthusiasts-with-n Björn Axén is now launching Repair Anti Break Treatment in success series Repair, a heat-protective leave-in-product that repairs and rebuilds the hair – perfect for all hair types. https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-celebrates-hair-enthusiasts-with-n Sun, 20 Mar 2022 20:28:01 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-launches-signature-a-new-professio Björn Axén is now launching Signature, an entirely new professional product line with ten unique and exclusive products. Signature is a tribute to the legend Björn Axén himself, and therefore each product carries his signature. https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-launches-signature-a-new-professio Sun, 20 Mar 2022 20:23:07 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-hyllar-harentusiasten-med-nya-repa Nu lanserar Björn Axén nya Repair Anti Break Treatment i succéserien Repair, en värmeskyddande leave-in-produkt som reparerar och återuppbygger håret - perfekt för alla hårtyper. https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-hyllar-harentusiasten-med-nya-repa Sun, 20 Mar 2022 20:20:32 GMT https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-lanserar-nya-professionella-serien Nu lanserar Björn Axén Signature, en helt ny professionell produktserie med tio unika och exklusiva produkter. Signature är en hyllning till legenden Björn Axén och varje produkt bär därför hans signatur. https://pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-lanserar-nya-professionella-serien Sun, 20 Mar 2022 20:15:59 GMT