https://newsroom.notified.com/focus-nordic---global Focus Nordic - Global - PressRelease https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/zhiyun-fiveray-m60-ultra-powerful-in-a-small Zhiyun introduces the Fiveray M60 Ultra, a compact 60W RGB pocket light designed for creators who need strong output in a small and portable format. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/zhiyun-fiveray-m60-ultra-powerful-in-a-small Tue, 21 Apr 2026 12:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/hollyland-launches-pyro-ultra-with-20ms-focus Hollyland announces Pyro Ultra, the new flagship in the Pyro series, featuring next-generation wireless video transmission built for professional production environments kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/hollyland-launches-pyro-ultra-with-20ms-focus Mon, 20 Apr 2026 12:15:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-smooth-q5-ultra-combines-ai-tracking-with Zhiyun introduces the Smooth Q5 Ultra, a smart smartphone gimbal built to make mobile filmmaking easier, smoother, and more flexible. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-smooth-q5-ultra-combines-ai-tracking-with Fri, 17 Apr 2026 08:20:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/peak-design-launches-new-travel-bags-for-crea The new models are made for creators who travel with camera gear, a laptop and everyday essentials, but they also fit anyone looking for a practical bag for work, commuting or weekend trips. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/peak-design-launches-new-travel-bags-for-crea Fri, 10 Apr 2026 12:45:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/kite-optics-apc-22x50-ed-spotting-scope-detai Kite Optics expands its APC Stabilized 50 ED series with a new 22x magnification model. The APC 22x50 ED AA is the highest-powered stabilized binocular currently available and brings observation performance previously reserved for tripod-mounted spotting scopes into a handheld binocular. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/kite-optics-apc-22x50-ed-spotting-scope-detai Tue, 07 Apr 2026 05:30:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/twist-28-brings-the-signature-swirling-bokeh Lensbaby introduces the Twist 28. A new 28mm manual focus lens for mirrorless cameras that brings the signature Petzval swirling bokeh of the Twist series into a wider field of view. https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/twist-28-brings-the-signature-swirling-bokeh Thu, 02 Apr 2026 11:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-adds-candido-collective-to-its-f Candido Collective is a film brand built around a simple idea: make 35mm colour negative film that is easy to buy, easy to shoot, and easy to develop at any normal lab. The range consists of three films: Candido 200, Candido 400 and Candido 800. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-adds-candido-collective-to-its-f Thu, 02 Apr 2026 10:05:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/polarpro-introduces-goldstache-a-warm-diffusi GoldStache uses a 1/4 Gold Mist element to produce subtle glow, lifted highlights and balanced skin tones without reducing clarity. The filter is co-developed with ShortStache and delivers a clean, film-inspired warmth straight out of camera while maintaining crisp detail kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/polarpro-introduces-goldstache-a-warm-diffusi Wed, 01 Apr 2026 07:20:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/samyang-af-35mm-f18-p-fe-lightweight-prime-fo Samyang introduces the AF 35mm F1.8 P FE, a compact and lightweight prime lens for everyday photography on Sony FE full-frame cameras. The lens combines a bright F1.8 aperture, upgraded optics, fast autofocus, and practical features in a portable design. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/samyang-af-35mm-f18-p-fe-lightweight-prime-fo Thu, 26 Mar 2026 06:45:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/laowa-launches-two-17mm-f4-zero-d-lenses-for Laowa introduces two new lenses: the 17mm f/4 Zero-D Tilt-Shift and the 17mm f/4 Zero-D Shift. Both are ultra-wide manual focus lenses built around Laowa's Zero-D optical design, which corrects perspective distortion optically rather than through post-processing. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/laowa-launches-two-17mm-f4-zero-d-lenses-for Thu, 12 Mar 2026 06:45:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-announces-celestron-distribution Focus Nordic is expanding its Celestron distribution by adding Estonia, Latvia, and Lithuania to its coverage. Effective today, Focus Nordic is the official distributor of Celestron products in all three Baltic countries. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-announces-celestron-distribution Tue, 03 Mar 2026 12:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/valoi-announces-easy35-v2-with-major-mechanic Valoi announces the easy35 v2, the next generation of its compact film scanning system. The original easy35 launched in March 2023 and has since then been adopted by thousands of photographers worldwide. The new easy35 v2 is a complete redesign, with over 80% new components. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/valoi-announces-easy35-v2-with-major-mechanic Thu, 26 Feb 2026 09:03:13 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-tamron-link-enables-cable-free-lens-contr Tamron announces Tamron Link, a compact Bluetooth accessory that attaches to the lens barrel and enables wireless communication between compatible Tamron lenses and a smartphone running Tamron Lens Utility Mobile kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-tamron-link-enables-cable-free-lens-contr Thu, 19 Feb 2026 11:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/tamron-launches-35-100mm-f28-compact-portrait Tamron introduces the 35-100mm F/2.8 Di III VXD, a compact portrait zoom for Sony E-mount and Nikon Z mount full-frame mirrorless cameras. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/tamron-launches-35-100mm-f28-compact-portrait Thu, 19 Feb 2026 11:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/wandrd-brings-two-new-bags-for-creators-on-th WANDRD introduces the PRVKE Zip and PRVKE Pocket, two new additions to the PRVKE backpack line. Both models replace the signature roll-top closure with a zip-top opening for faster access, while keeping the internal layout, materials, and build quality of the original PRVKE series kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/wandrd-brings-two-new-bags-for-creators-on-th Wed, 18 Feb 2026 13:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/polarpro-portra-analog-aesthetics-without-the The Portra filter integrates a chroma polarizer with 1/4 white mist diffusion and a warm color profile inspired by Kodak Portra 400 film. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/polarpro-portra-analog-aesthetics-without-the Wed, 11 Feb 2026 06:45:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-now-also-in-bulgaria Focus Nordic continues its expansion with a new sales office in Bulgaria. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-now-also-in-bulgaria Mon, 09 Feb 2026 12:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/nanlite-launches-two-spotlights-for-high-outp Nanlite expands its FC series with two 750W LED spotlights: the bi-color FC-720B and the full-color FC-720C. The FC-720B delivers 12,690 lux at 3 meters when set to 5600K and used with a 45° reflector. The FC-720C, which adds full-color capability, reaches 11,400 lux at 5600K. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/nanlite-launches-two-spotlights-for-high-outp Tue, 03 Feb 2026 13:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/kite-optics-introduces-a-pocket-sized-stabili Kite Optics launches the Stabi One, an innovative 10x image-stabilised micro monocular roughly the size and weight of an egg. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/kite-optics-introduces-a-pocket-sized-stabili Wed, 21 Jan 2026 15:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/gr-iv-monochrome-brings-a-dedicated-black-and Ricoh announces the Ricoh GR IV Monochrome, a dedicated black-and-white version of the compact GR IV camera. The launch also marks 30 years of the GR series, which began with the Ricoh GR1 film camera in 1996. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/gr-iv-monochrome-brings-a-dedicated-black-and Thu, 15 Jan 2026 06:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-expands-with-wandrd-bags-in-balt Focus Nordic is expanding its premium accessory portfolio by adding WANDRD, an award-winning brand of high-end camera and travel bags, to its line-up across Iceland, the Baltic and Eastern European markets. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-expands-with-wandrd-bags-in-balt Mon, 05 Jan 2026 08:45:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/ricoh-gr-iv-hdf-adds-a-diffusion-filter-to-th Ricoh follows up this year’s most talked‑about compact camera release, the GR IV, with the Ricoh GR IV HDF – a new version that adds a built‑in Highlight Diffusion Filter (HDF) for softer, more emotional image rendering at the touch of a button. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/ricoh-gr-iv-hdf-adds-a-diffusion-filter-to-th Wed, 17 Dec 2025 06:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/antigravity-a1---360-drone-with-8k-video-and Insta360 announces the Antigravity A1, the world’s first 360 drone, designed for simple flying and flexible video capture. Antigravity A1 is a light, foldable 360 drone with 8K video, motion control and vision goggles that put you in the middle of the scene. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/antigravity-a1---360-drone-with-8k-video-and Thu, 04 Dec 2025 14:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/peak-design-pro-tripods-deliver-pro-performan Peak Design introduces the Pro Tripod Series: three professional-grade carbon fiber tripods that support heavy camera rigs while maintaining compact packed dimensions. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/peak-design-pro-tripods-deliver-pro-performan Mon, 24 Nov 2025 17:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/vallerret-introduces-senja-series-photography Vallerret specialists in making gloves for creators and outdoor people, are introducing a new series of gloves – Senja. The new series consists of two gloves: Senja Mitt and Senja Liner. The gloves work alone or combined for added warmth in cold weather. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/vallerret-introduces-senja-series-photography Fri, 07 Nov 2025 08:08:38 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/hikmicro-introduces-new-lynx-30-thermal-monoc Hikmicro introduces Lynx 3.0 thermal monocular series featuring advanced shutterless imaging technology and professional-grade detection from 900m to 1800m in pocket-sized designs. https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/hikmicro-introduces-new-lynx-30-thermal-monoc Thu, 30 Oct 2025 06:45:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/insta360-launches-x4-air-lightweight-8k-360-c Insta360 announces the X4 Air, an 8K 360° camera that weighs only 165 grams. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/insta360-launches-x4-air-lightweight-8k-360-c Tue, 28 Oct 2025 13:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/peak-design-launches-minimalist-form-series-c Peak Design announces the Form Series, a new line of minimalist camera straps available in leather and rope. The company is also updating its popular Cuff wrist strap with matching leather and rope variants and a new Field Plate. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/peak-design-launches-minimalist-form-series-c Tue, 21 Oct 2025 13:45:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/ricoh-announces-development-of-new-monochrome Ricoh announces the development of the Ricoh GR IV Monochrome, the first dedicated black and white camera in the acclaimed GR series. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/ricoh-announces-development-of-new-monochrome Tue, 21 Oct 2025 05:30:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/tamron-releases-70-180-mm-f28-for-nikon-z-mou Tamron releases its popular 70–180 mm G2 for Nikon Z. The compact design suits photographers who want a smaller telephoto zoom without sacrificing speed or optical performance. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/tamron-releases-70-180-mm-f28-for-nikon-z-mou Tue, 07 Oct 2025 10:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/thinktank-focuspoint-urban-style-meets-pro-pe Modern photographers need gear that moves seamlessly between city streets and shooting locations. The FocusPoint RollTop from Think Tank series delivers exactly that—bags that look like sleek urban daypacks but function as serious camera carriers. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/thinktank-focuspoint-urban-style-meets-pro-pe Tue, 30 Sep 2025 13:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/panasonic-introduces-super-telephoto-zoom-for Panasonic expands the Lumix S system into the super-telephoto range with the new 100–500 mm F5–7.1 O.I.S. This is Panasonic’s first super-telephoto zoom for the LUMIX S lineup, reaching from 100 mm to 500 mm and supporting 1.4x and 2x teleconverters for up to 1000 mm kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/panasonic-introduces-super-telephoto-zoom-for Wed, 24 Sep 2025 14:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/kodak-charmera-brings-big-nostalgia-in-a-pock Kodak introduces the new Charmera, a tiny digital camera that clips to your keys or bag and delivers lo-fi photos and HD video with unmistakable retro vibes. Inspired by Kodak’s first single-use camera, the 1987 Kodak Fling. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/kodak-charmera-brings-big-nostalgia-in-a-pock Mon, 22 Sep 2025 06:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/polaroid-x-thrasher-launches-limited-edition Polaroid and Thrasher have partnered on a limited release that brings skate culture to instant photography. The collaboration features a Polaroid Now Generation 3 – Thrasher Edition with a hydro-dipped collage of Thrasher artwork kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/polaroid-x-thrasher-launches-limited-edition Tue, 16 Sep 2025 13:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-anamorphic-zoom-lenses-from-laowa Laowa introduces Sunlight 2x FF Anamorphic Zoom Series, a pair of front‑anamorphic zoom lenses designed for full‑frame cinema cameras. The series includes two focal ranges, 40–80mm and 70–135mm kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-anamorphic-zoom-lenses-from-laowa Fri, 12 Sep 2025 14:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/lightweight-all-round-zoom-with-great-optics Samyang introduces the AF 24–60mm F2.8 FE, a fast all-round zoom lens for Sony full-frame mirrorless cameras. Designed to work equally well for landscapes, lifestyle photography and portraits, it is light, compact, and easy to carry every day. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/lightweight-all-round-zoom-with-great-optics Fri, 12 Sep 2025 08:30:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/nanlux-adds-two-compact-and-powerful-fixtures Nanlux expands the Evoke lineup with the Evoke 600C and the compact Evoke 150C. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/nanlux-adds-two-compact-and-powerful-fixtures Fri, 12 Sep 2025 05:30:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/a-new-generation-of-all-in-one-zoom-lens-from Tamron announces the development of the 25–200mm F/2.8–5.6 Di III VXD G2 for Sony E-mount full-frame mirrorless cameras. Building on the success of the 28–200mm F/2.8–5.6 Di III RXD, the new G2 expands the wide end to 25mm while retaining the 200mm telephoto reach kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/a-new-generation-of-all-in-one-zoom-lens-from Wed, 10 Sep 2025 11:56:47 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/nanlite-launches-compact-round-panel-leds Nanlite introduces two portable, round panel LEDs: Miro 30c and Miro 60c. These compact lights deliver bright white output, richly saturated colour and natural circular catchlights, powered by the Nebula C4 light engine. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/nanlite-launches-compact-round-panel-leds Mon, 01 Sep 2025 13:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/ricoh-unveils-gr-iv-with-new-sensor-lens-and With the GR IV, Ricoh continues the GR series tradition of blending premium image quality with a truly pocketable form. The new model introduces a number of internal and external upgrades while preserving the clean, minimalist design that has made earlier GR cameras popular kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/ricoh-unveils-gr-iv-with-new-sensor-lens-and Thu, 21 Aug 2025 05:30:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-introduces-fsc-certified-product Focus Nordic, Europe’s leading distributor of photo and video products, is proud to introduce selected FSC® certified products in its updated Focus assortment of frames and photo albums. This reflects Focus Nordic’s commitment to responsible sourcing and sustainable production practices. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-introduces-fsc-certified-product Tue, 19 Aug 2025 12:30:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/peak-design-expands-lineup-with-fresh-new-col Peak Design announces its most extensive colour refresh since 2019. Four new colours – Eclipse, Kelp, Ibis, and Ocean – will now be available across 75 products in the company’s innovative line-up kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/peak-design-expands-lineup-with-fresh-new-col Thu, 14 Aug 2025 07:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-expands-hikmicro-distribution-to Focus Nordic is proud to announce that we are now the official distributor of Hikmicro products in Finland. Hikmicro is a brand well known for its high-quality thermal imaging and night vision equipment, trusted by both professionals and enthusiasts. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-expands-hikmicro-distribution-to Thu, 14 Aug 2025 05:45:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-portable-lighting-for-everyday-creativity Nanlite introduces two new LED lights for creators who need portable and easy-to-use lighting: the ultra-compact Pico RGBW LED and the stylish Lumo phone ring light. Both lights feature simple controls, advanced colour options, and convenient magnetic attachments kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-portable-lighting-for-everyday-creativity Tue, 22 Jul 2025 12:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/harman-launches-phoenix-ii-colour-film-in-35m Harman Technology releases Phoenix II, an improved version of its popular colour negative film originally released in 2023. The new film is available in both 35mm and 120 formats and keeps the original’s distinctive look while addressing the most common feedback from users. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/harman-launches-phoenix-ii-colour-film-in-35m Wed, 16 Jul 2025 12:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/samyang-launches-two-lightweight-lenses-in-th Samyang continues to develop its innovative Prima series with the release of two new autofocus lenses: the AF 16mm F2.8 P FE and the AF 85mm F1.8 P FE. The Prima line comes with a strong focus on portability, practicality and performance. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/samyang-launches-two-lightweight-lenses-in-th Tue, 15 Jul 2025 08:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/gutek-cases-added-to-focus-nordic-line-up Gutek focuses on designing protective bags and cases that cater specifically to the needs of professional users in photography, filmmaking, and other industries requiring secure handling of sensitive equipment. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/gutek-cases-added-to-focus-nordic-line-up Thu, 03 Jul 2025 08:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/tamron-launches-next-gen-wide-angle-zoom-lens Tamron introduces the new 16-30mm F/2.8 Di III VXD G2, building upon the popular 17-28mm F/2.8 lens. This second-generation lens is available for both Sony E and Nikon Z- mount and offers photographers and videographers an expanded zoom range kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/tamron-launches-next-gen-wide-angle-zoom-lens Tue, 01 Jul 2025 13:18:43 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/laowa-updates-one-of-its-most-popular-lenses Laowa introduces a new and updated 12mm f/2.8 Lite Zero-D FF, a new full-frame mirrorless lens designed for photographers who need ultra-wide coverage without the bulk. This compact and lightweight lens offers an ultra-wide 122° angle of view with Laowa’s signature “Zero-D” optical design kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/laowa-updates-one-of-its-most-popular-lenses Thu, 26 Jun 2025 14:00:00 GMT https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-smartphone-gimbal-for-everyday-content-cr Insta360 announces Flow 2, a new gimbal designed specifically to simplify and enhance content creation for vloggers, influencers, and everyday storytellers. Combining advanced technology with intuitive usability, the gimbal ensures professional-grade footage effortlessly. kristin.strom@focusnordic.se (Kristin Ström) https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-smartphone-gimbal-for-everyday-content-cr Thu, 26 Jun 2025 13:00:00 GMT