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  <channel><title>Focus Nordic - Global</title>
<link>https://newsroom.notified.com/focus-nordic---global</link>
<description>Focus Nordic - Global  - PressRelease</description>
<item>
  <title>Zhiyun Weebill 5 brings more freedom to handheld shooting</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/zhiyun-weebill-5-brings-more-freedom-to-handh</link>
  <description>Zhiyun introduces Weebill 5, a compact camera gimbal that combines a built-in handgrip, integrated AI tracking and a 1.8-inch touchscreen in an all-in-one design. With a payload capacity of up to 3 kg, native portrait shooting and an integrated fill light, the new model is designed for both professional productions and everyday content creation.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/zhiyun-weebill-5-brings-more-freedom-to-handh</guid>
  <pubDate>Mon, 07 Sep 2026 13:45:00 GMT</pubDate>
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<item>
  <title>Nanlite expands the FC series with powerful 1200W models</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/nanlite-expands-the-fc-series-with-powerful-1</link>
  <description>With a rated power of 1350W and output of 1200W, the new Nanlite FC-1200B and FC-1200C combine high illuminance, intuitive operation and an all-in-one design for applications such as multi-person interviews, livestreaming, product photography and portraits.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/nanlite-expands-the-fc-series-with-powerful-1</guid>
  <pubDate>Thu, 03 Sep 2026 12:25:45 GMT</pubDate>
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<item>
  <title>NiSi combines VND and polarizer in one True Color filter</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/nisi-combines-vnd-and-polarizer-in-one-true-c</link>
  <description>The new NiSi True Color VND/PL 1-5 Stops combines variable neutral density and polarization in a single filter, giving photographers and filmmakers independent control over exposure and reflections without having to stack separate filters.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/nisi-combines-vnd-and-polarizer-in-one-true-c</guid>
  <pubDate>Wed, 02 Sep 2026 07:45:00 GMT</pubDate>
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<item>
  <title>Ricoh announces development of the RICOH GR IVx</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/ricoh-announces-development-of-the-ricoh-gr-i</link>
  <description>Ricoh Imaging has announced the development of the RICOH GR IVx, a new high-end digital compact camera equipped with a newly developed GR lens offering a 40mm-equivalent standard angle of view.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/ricoh-announces-development-of-the-ricoh-gr-i</guid>
  <pubDate>Fri, 28 Aug 2026 10:24:35 GMT</pubDate>
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<item>
  <title>Focus Nordic starts to distribute Eastman Kodak films</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-starts-to-distribute-eastman-kod</link>
  <description>Focus Nordic is pleased to announce that it will begin distributing photographic film directly from Eastman Kodak Company, adding the new range alongside its existing portfolio of Kodak films from Kodak Alaris.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-starts-to-distribute-eastman-kod</guid>
  <pubDate>Fri, 28 Aug 2026 07:41:26 GMT</pubDate>
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<item>
  <title>Focus Sport Optics launches the new Focus Track II</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-sport-optics-launches-the-new-focus-tra</link>
  <description>The new Focus Track II combines 8x42 binoculars with an integrated laser rangefinder in a lightweight and compact design. The range comprises two models: the Focus Track II 8x42 HD RF 1500 m and the Focus Track II 8x42 ED RF 1500 m. </description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-sport-optics-launches-the-new-focus-tra</guid>
  <pubDate>Mon, 24 Aug 2026 06:00:00 GMT</pubDate>
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  <title>Insta360 X6: A New Flagship 8K 360 Camera</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/insta360-x6-a-new-flagship-8k-360-camera</link>
  <description>Insta360 introduces the X6, its latest flagship 360 camera designed for creators who want high-resolution video, strong low-light performance, and simple editing in one compact camera.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/insta360-x6-a-new-flagship-8k-360-camera</guid>
  <pubDate>Wed, 12 Aug 2026 13:00:00 GMT</pubDate>
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<item>
  <title>Kowa Launches the New BD III-XD Series</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/kowa-launches-the-new-bd-iii-xd-series</link>
  <description>Kowa introduces the BD III-XD, a new binocular series that builds on the popular BD II-XD series. The new series retains the optical performance of the XD lenses and wide field of view, but features an updated design with improved ergonomics, reduced weight, and several details that make the binoculars more comfortable</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/kowa-launches-the-new-bd-iii-xd-series</guid>
  <pubDate>Mon, 10 Aug 2026 08:00:00 GMT</pubDate>
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  <title>Focus Nordic to distribute Fenix Lighting in Sweden and Denmark</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-to-distribute-fenix-lighting-in</link>
  <description>Fenix Lighting develops headlamps, flashlights and lighting accessories for demanding outdoor use. The products are built for users who need dependable light output, long runtime and durable, weather sealed construction, including hikers, hunters, trail runners and search and rescue personnel.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-to-distribute-fenix-lighting-in</guid>
  <pubDate>Mon, 03 Aug 2026 13:00:00 GMT</pubDate>
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<item>
  <title>Tamron introduces a fast ultra-wide angle zoom for Sony E and Nikon Z</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/tamron-introduces-a-fast-ultra-wide-angle-zoo</link>
  <description>Tamron introduces the 12-20mm F2.8, a fast ultra-wide-angle zoom for Sony E-mount and Nikon Z mount full-frame mirrorless cameras. The new lens combines a lightweight design with advanced optical construction, making it suited to landscapes, interiors, architecture and night scenes.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/tamron-introduces-a-fast-ultra-wide-angle-zoo</guid>
  <pubDate>Wed, 15 Jul 2026 10:00:00 GMT</pubDate>
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<item>
  <title>Focus Nordic expands Panasonic LUMIX distribution to Bulgaria</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-expands-panasonic-lumix-distribu</link>
  <description>Focus Nordic is pleased to announce an expanded cooperation with Panasonic, extending its distribution of Panasonic LUMIX Imaging products to Bulgaria.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-expands-panasonic-lumix-distribu</guid>
  <pubDate>Mon, 06 Jul 2026 12:00:00 GMT</pubDate>
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<item>
  <title>Kowa SV III: a redesigned binocular series for nature observation</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/kowa-sv-iii-a-redesigned-binocular-series-for</link>
  <description>The SV III builds on the Kowa SV II series with a more compact design, lower weight, improved comfort, and a wider field of view across the range. It is made for people who want to get closer to nature</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/kowa-sv-iii-a-redesigned-binocular-series-for</guid>
  <pubDate>Mon, 06 Jul 2026 05:30:00 GMT</pubDate>
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  <title>Samyang AF 60-180mm F2.8 FE, co-engineered with Schneider-Kreuznach</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/samyang-af-60-180mm-f28-fe-co-engineered-with</link>
  <description>Samyang introduces the AF 60-180mm F2.8 FE, a compact telephoto zoom lens for Sony full-frame mirrorless cameras. Co-engineered with Schneider-Kreuznach, the new lens combines a versatile 60-180mm focal range, a constant F2.8 aperture and an ultra-lightweight design.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/samyang-af-60-180mm-f28-fe-co-engineered-with</guid>
  <pubDate>Thu, 25 Jun 2026 07:20:00 GMT</pubDate>
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<item>
  <title>Tamron launches 17-70mm F/2.8 for Nikon Z and Canon RF APS-C</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/tamron-launches-17-70mm-f28-for-nikon-z-and-c</link>
  <description>Tamron announces the addition of Canon RF APS-C and Nikon Z mount options to its popular 17-70mm F/2.8 Di III-A VC RXD lens, bringing the versatile fast-aperture zoom to even more APS-C mirrorless camera users.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/tamron-launches-17-70mm-f28-for-nikon-z-and-c</guid>
  <pubDate>Wed, 24 Jun 2026 10:00:00 GMT</pubDate>
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  <title>Insta360 Luna Ultra elevates pocket-size cinematic capture</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/insta360-luna-ultra-elevates-pocket-size-cine</link>
  <description>Insta360 Luna Ultra combines dual Leica Summicron lenses, 8K video, advanced stabilization, AI-powered shooting tools and high-quality audio in a compact camera designed for creators, vloggers and mobile filmmakers.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/insta360-luna-ultra-elevates-pocket-size-cine</guid>
  <pubDate>Thu, 18 Jun 2026 13:30:00 GMT</pubDate>
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  <title>Polaroid Go Gen 3 brings instant creativity anywhere</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/polaroid-go-gen-3-brings-instant-creativity-a</link>
  <description>Polaroid announces the new Polaroid Go Gen 3, the brand’s smallest analog instant camera, designed for users who want a compact camera with the classic Polaroid look.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/polaroid-go-gen-3-brings-instant-creativity-a</guid>
  <pubDate>Tue, 02 Jun 2026 14:00:00 GMT</pubDate>
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<item>
  <title>New enhanced smoke from PMI</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-enhanced-smoke-from-pmi</link>
  <description>From subtle highlights in product photography to dramatic scenes in film, controlled smoke effects allow photographers and videographers to transform ordinary setups into something more expressive and engaging.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-enhanced-smoke-from-pmi</guid>
  <pubDate>Mon, 01 Jun 2026 09:55:00 GMT</pubDate>
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  <title>Hikmicro Neos – compact thermal performance for hunters</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/hikmicro-neos-compact-thermal-performance-for</link>
  <description>Compact, lightweight and easy to use, Neos gives hunters a practical first step into thermal vision without compromising on essential image quality, reliability or field performance.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/hikmicro-neos-compact-thermal-performance-for</guid>
  <pubDate>Thu, 21 May 2026 08:15:00 GMT</pubDate>
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  <title>Panasonic introduces LUMIX L10 - a premium compact for creators</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/panasonic-introduces-lumix-l10---a-premium-co</link>
  <description>Panasonic Introduces the LUMIX L10, a premium compact camera designed for creators who want high image quality, intuitive control and a camera that is easy to carry every day.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/panasonic-introduces-lumix-l10---a-premium-co</guid>
  <pubDate>Fri, 15 May 2026 08:00:00 GMT</pubDate>
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  <title>Focus Nordic Expands Partnership with Panasonic LUMIX in the Baltic Region</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-expands-partnership-with-panason</link>
  <description>Focus Nordic becomes the main distributor for the LUMIX range across the Baltic countries: Estonia, Latvia, and Lithuania.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-expands-partnership-with-panason</guid>
  <pubDate>Wed, 06 May 2026 08:00:00 GMT</pubDate>
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  <title>Hikmicro expands its popular Lynx series with the new Lynx 3.0 LQ35</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/hikmicro-expands-its-popular-lynx-series-with</link>
  <description>Hikmicro is introducing a new model in its highly popular Lynx series: the Lynx 3.0 LQ35. Known as the brand’s most popular product line, the Lynx series has earned a strong reputation among hunters and outdoor users looking for compact thermal performance.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/hikmicro-expands-its-popular-lynx-series-with</guid>
  <pubDate>Mon, 04 May 2026 05:45:00 GMT</pubDate>
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  <title>Samyang AF 14-24mm F2.8 launches for L-mount cameras</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/samyang-af-14-24mm-f28-launches-for-l-mount-c</link>
  <description>The AF 14-24mm F2.8 L is a versatile super-wide zoom lens for L-Mount users who want to pack smaller, carry lighter and capture more.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/samyang-af-14-24mm-f28-launches-for-l-mount-c</guid>
  <pubDate>Thu, 30 Apr 2026 06:00:00 GMT</pubDate>
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  <title>Zhiyun Fiveray M60 Ultra: powerful in a small package</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/zhiyun-fiveray-m60-ultra-powerful-in-a-small</link>
  <description>Zhiyun introduces the Fiveray M60 Ultra, a compact 60W RGB pocket light designed for creators who need strong output in a small and portable format.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/zhiyun-fiveray-m60-ultra-powerful-in-a-small</guid>
  <pubDate>Tue, 21 Apr 2026 12:00:00 GMT</pubDate>
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  <title>Hollyland launches Pyro Ultra with 20ms Focus Mode</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/hollyland-launches-pyro-ultra-with-20ms-focus</link>
  <description>Hollyland announces Pyro Ultra, the new flagship in the Pyro series, featuring next-generation wireless video transmission built for professional production environments</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/hollyland-launches-pyro-ultra-with-20ms-focus</guid>
  <pubDate>Mon, 20 Apr 2026 12:15:00 GMT</pubDate>
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  <title>New Smooth Q5 Ultra combines AI tracking with wireless control</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-smooth-q5-ultra-combines-ai-tracking-with</link>
  <description>Zhiyun introduces the Smooth Q5 Ultra, a smart smartphone gimbal built to make mobile filmmaking easier, smoother, and more flexible.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-smooth-q5-ultra-combines-ai-tracking-with</guid>
  <pubDate>Fri, 17 Apr 2026 08:20:00 GMT</pubDate>
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<item>
  <title>Peak Design launches new travel bags for creators on the move</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/peak-design-launches-new-travel-bags-for-crea</link>
  <description>The new models are made for creators who travel with camera gear, a laptop and everyday essentials, but they also fit anyone looking for a practical bag for work, commuting or weekend trips.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/peak-design-launches-new-travel-bags-for-crea</guid>
  <pubDate>Fri, 10 Apr 2026 12:45:00 GMT</pubDate>
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<item>
  <title>Kite Optics APC 22x50 ED: spotting scope detail in a handheld binocular</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/kite-optics-apc-22x50-ed-spotting-scope-detai</link>
  <description>Kite Optics expands its APC Stabilized 50 ED series with a new 22x magnification model. The APC 22x50 ED AA is the highest-powered stabilized binocular currently available and brings observation performance previously reserved for tripod-mounted spotting scopes into a handheld binocular.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/kite-optics-apc-22x50-ed-spotting-scope-detai</guid>
  <pubDate>Tue, 07 Apr 2026 05:30:00 GMT</pubDate>
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<item>
  <title>Twist 28 brings the signature swirling bokeh to a wider field of view</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/twist-28-brings-the-signature-swirling-bokeh</link>
  <description>Lensbaby introduces the Twist 28. A new 28mm manual focus lens for mirrorless cameras that brings the signature Petzval swirling bokeh of the Twist series into a wider field of view.</description>
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  <pubDate>Thu, 02 Apr 2026 11:00:00 GMT</pubDate>
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<item>
  <title>Focus Nordic adds Candido Collective to its film range</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-adds-candido-collective-to-its-f</link>
  <description>Candido Collective is a film brand built around a simple idea: make 35mm colour negative film that is easy to buy, easy to shoot, and easy to develop at any normal lab. The range consists of three films: Candido 200, Candido 400 and Candido 800.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-adds-candido-collective-to-its-f</guid>
  <pubDate>Thu, 02 Apr 2026 10:05:00 GMT</pubDate>
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<item>
  <title>PolarPro introduces GoldStache, a warm diffusion filter</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/polarpro-introduces-goldstache-a-warm-diffusi</link>
  <description>GoldStache uses a 1/4 Gold Mist element to produce subtle glow, lifted highlights and balanced skin tones without reducing clarity. The filter is co-developed with ShortStache and delivers a clean, film-inspired warmth straight out of camera while maintaining crisp detail</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/polarpro-introduces-goldstache-a-warm-diffusi</guid>
  <pubDate>Wed, 01 Apr 2026 07:20:00 GMT</pubDate>
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<item>
  <title>Samyang AF 35mm F1.8 P FE – lightweight prime for Sony FE</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/samyang-af-35mm-f18-p-fe-lightweight-prime-fo</link>
  <description>Samyang introduces the AF 35mm F1.8 P FE, a compact and lightweight prime lens for everyday photography on Sony FE full-frame cameras. The lens combines a bright F1.8 aperture, upgraded optics, fast autofocus, and practical features in a portable design.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/samyang-af-35mm-f18-p-fe-lightweight-prime-fo</guid>
  <pubDate>Thu, 26 Mar 2026 06:45:00 GMT</pubDate>
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<item>
  <title>Laowa Launches Two 17mm f/4 Zero-D Lenses for Architectural and Landscape Photography</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/laowa-launches-two-17mm-f4-zero-d-lenses-for</link>
  <description>Laowa introduces two new lenses: the 17mm f/4 Zero-D Tilt-Shift and the 17mm f/4 Zero-D Shift. Both are ultra-wide manual focus lenses built around Laowa's Zero-D optical design, which corrects perspective distortion optically rather than through post-processing.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/laowa-launches-two-17mm-f4-zero-d-lenses-for</guid>
  <pubDate>Thu, 12 Mar 2026 06:45:00 GMT</pubDate>
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<item>
  <title>Focus Nordic announces Celestron distribution in the Baltics</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-announces-celestron-distribution</link>
  <description>Focus Nordic is expanding its Celestron distribution by adding Estonia, Latvia, and Lithuania to its coverage. Effective today, Focus Nordic is the official distributor of Celestron products in all three Baltic countries.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-announces-celestron-distribution</guid>
  <pubDate>Tue, 03 Mar 2026 12:00:00 GMT</pubDate>
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<item>
  <title>Valoi announces easy35 v2 with major mechanical upgrades</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/valoi-announces-easy35-v2-with-major-mechanic</link>
  <description>Valoi announces the easy35 v2, the next generation of its compact film scanning system. The original easy35 launched in March 2023 and has since then been adopted by thousands of photographers worldwide. The new easy35 v2 is a complete redesign, with over 80% new components.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/valoi-announces-easy35-v2-with-major-mechanic</guid>
  <pubDate>Thu, 26 Feb 2026 09:03:13 GMT</pubDate>
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<item>
  <title>New Tamron Link enables cable-free lens control</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-tamron-link-enables-cable-free-lens-contr</link>
  <description>Tamron announces Tamron Link, a compact Bluetooth accessory that attaches to the lens barrel and enables wireless communication between compatible Tamron lenses and a smartphone running Tamron Lens Utility Mobile</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/new-tamron-link-enables-cable-free-lens-contr</guid>
  <pubDate>Thu, 19 Feb 2026 11:00:00 GMT</pubDate>
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<item>
  <title>Tamron launches 35-100mm f/2.8 compact portrait zoom</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/tamron-launches-35-100mm-f28-compact-portrait</link>
  <description>Tamron introduces the 35-100mm F/2.8 Di III VXD, a compact portrait zoom for Sony E-mount and Nikon Z mount full-frame mirrorless cameras.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/tamron-launches-35-100mm-f28-compact-portrait</guid>
  <pubDate>Thu, 19 Feb 2026 11:00:00 GMT</pubDate>
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<item>
  <title>WANDRD brings two new bags for creators on the move</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/wandrd-brings-two-new-bags-for-creators-on-th</link>
  <description>WANDRD introduces the PRVKE Zip and PRVKE Pocket, two new additions to the PRVKE backpack line. Both models replace the signature roll-top closure with a zip-top opening for faster access, while keeping the internal layout, materials, and build quality of the original PRVKE series</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/wandrd-brings-two-new-bags-for-creators-on-th</guid>
  <pubDate>Wed, 18 Feb 2026 13:00:00 GMT</pubDate>
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<item>
  <title>PolarPro Portra: analog aesthetics without the film</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/polarpro-portra-analog-aesthetics-without-the</link>
  <description>The Portra filter integrates a chroma polarizer with 1/4 white mist diffusion and a warm color profile inspired by Kodak Portra 400 film.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/polarpro-portra-analog-aesthetics-without-the</guid>
  <pubDate>Wed, 11 Feb 2026 06:45:00 GMT</pubDate>
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<item>
  <title>Focus Nordic – Now also in Bulgaria</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-now-also-in-bulgaria</link>
  <description>Focus Nordic continues its expansion with a new sales office in Bulgaria.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-now-also-in-bulgaria</guid>
  <pubDate>Mon, 09 Feb 2026 12:00:00 GMT</pubDate>
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</item>
<item>
  <title>Nanlite launches two spotlights for high-output production lighting</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/nanlite-launches-two-spotlights-for-high-outp</link>
  <description>Nanlite expands its FC series with two 750W LED spotlights: the bi-color FC-720B and the full-color FC-720C. The FC-720B delivers 12,690 lux at 3 meters when set to 5600K and used with a 45° reflector. The FC-720C, which adds full-color capability, reaches 11,400 lux at 5600K.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/nanlite-launches-two-spotlights-for-high-outp</guid>
  <pubDate>Tue, 03 Feb 2026 13:00:00 GMT</pubDate>
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<item>
  <title>Kite Optics introduces a pocket-sized stabilised monocular</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/kite-optics-introduces-a-pocket-sized-stabili</link>
  <description>Kite Optics launches the Stabi One, an innovative 10x image-stabilised micro monocular roughly the size and weight of an egg.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/kite-optics-introduces-a-pocket-sized-stabili</guid>
  <pubDate>Wed, 21 Jan 2026 15:00:00 GMT</pubDate>
  <enclosure type="image/jpeg" length="5200" url="https://cdn.filestackcontent.com/auto_image/VHRAnVJfR46cn8WVfTjm" />
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<item>
  <title>GR IV Monochrome brings a dedicated black-and-white sensor</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/gr-iv-monochrome-brings-a-dedicated-black-and</link>
  <description>Ricoh announces the Ricoh GR IV Monochrome, a dedicated black-and-white version of the compact GR IV camera. The launch also marks 30 years of the GR series, which began with the Ricoh GR1 film camera in 1996.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/gr-iv-monochrome-brings-a-dedicated-black-and</guid>
  <pubDate>Thu, 15 Jan 2026 06:00:00 GMT</pubDate>
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<item>
  <title>Focus Nordic expands with WANDRD bags in Baltic and Eastern Europe</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-expands-with-wandrd-bags-in-balt</link>
  <description>Focus Nordic is expanding its premium accessory portfolio by adding WANDRD, an award-winning brand of high-end camera and travel bags, to its line-up across Iceland, the Baltic and Eastern European markets.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/focus-nordic-expands-with-wandrd-bags-in-balt</guid>
  <pubDate>Mon, 05 Jan 2026 08:45:00 GMT</pubDate>
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<item>
  <title>Ricoh GR IV HDF adds a diffusion filter to the new GR series</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/ricoh-gr-iv-hdf-adds-a-diffusion-filter-to-th</link>
  <description>Ricoh follows up this year’s most talked‑about compact camera release, the GR IV, with the Ricoh GR IV HDF – a new version that adds a built‑in Highlight Diffusion Filter (HDF) for softer, more emotional image rendering at the touch of a button.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/ricoh-gr-iv-hdf-adds-a-diffusion-filter-to-th</guid>
  <pubDate>Wed, 17 Dec 2025 06:00:00 GMT</pubDate>
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<item>
  <title>Antigravity A1 - 360 drone with 8K video and motion control</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/antigravity-a1---360-drone-with-8k-video-and</link>
  <description>Insta360 announces the Antigravity A1, the world’s first 360 drone, designed for simple flying and flexible video capture. Antigravity A1 is a light, foldable 360 drone with 8K video, motion control and vision goggles that put you in the middle of the scene.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/antigravity-a1---360-drone-with-8k-video-and</guid>
  <pubDate>Thu, 04 Dec 2025 14:00:00 GMT</pubDate>
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<item>
  <title>Peak Design Pro Tripods deliver pro performance in a compact form</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/peak-design-pro-tripods-deliver-pro-performan</link>
  <description>Peak Design introduces the Pro Tripod Series: three professional-grade carbon fiber tripods that support heavy camera rigs while maintaining compact packed dimensions.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/peak-design-pro-tripods-deliver-pro-performan</guid>
  <pubDate>Mon, 24 Nov 2025 17:00:00 GMT</pubDate>
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<item>
  <title>Vallerret introduces Senja series photography gloves for cold weather shooting</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/vallerret-introduces-senja-series-photography</link>
  <description>Vallerret specialists in making gloves for creators and outdoor people, are introducing a new series of gloves – Senja. The new series consists of two gloves: Senja Mitt and Senja Liner. The gloves work alone or combined for added warmth in cold weather.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/vallerret-introduces-senja-series-photography</guid>
  <pubDate>Fri, 07 Nov 2025 08:08:38 GMT</pubDate>
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<item>
  <title>Hikmicro Introduces new Lynx 3.0 Thermal Monocular Series</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/hikmicro-introduces-new-lynx-30-thermal-monoc</link>
  <description>Hikmicro introduces Lynx 3.0 thermal monocular series featuring advanced shutterless imaging technology and professional-grade detection from 900m to 1800m in pocket-sized designs.</description>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/hikmicro-introduces-new-lynx-30-thermal-monoc</guid>
  <pubDate>Thu, 30 Oct 2025 06:45:00 GMT</pubDate>
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<item>
  <title>Insta360 Launches X4 Air: lightweight 8K 360° Camera</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/insta360-launches-x4-air-lightweight-8k-360-c</link>
  <description>Insta360 announces the X4 Air, an 8K 360° camera that weighs only 165 grams.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/insta360-launches-x4-air-lightweight-8k-360-c</guid>
  <pubDate>Tue, 28 Oct 2025 13:00:00 GMT</pubDate>
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<item>
  <title>Peak Design launches minimalist Form series camera straps</title>
  <link>https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/peak-design-launches-minimalist-form-series-c</link>
  <description>Peak Design announces the Form Series, a new line of minimalist camera straps available in leather and rope. The company is also updating its popular Cuff wrist strap with matching leather and rope variants and a new Field Plate.</description>
  <author>kristin.strom@focusnordic.se (Kristin Ström)</author>
  <guid isPermaLink="false">https://newsroom.notified.com/focus-nordic---global/posts/pressreleases/peak-design-launches-minimalist-form-series-c</guid>
  <pubDate>Tue, 21 Oct 2025 13:45:00 GMT</pubDate>
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